BusinessAdministration (MARKETING)

I would like to share an article about Marketing with all of you.

     It is essential that every business understands the needs of its customers, from the design of a product to its advertising and sale - marketing connects a company's customers to its products.

    The BA (Hons) Business Administration (Marketing) provides an overview of this key area, and focuses on the creative and increasingly important role of a marketer. You will be introduced to the core departments that each business must have to operate successfully; human resources, accounting, finance, information systems, while all the time placing a strong emphasis on the role that marketing has to play within each of these disciplines.

    Marketing touches every aspect of a business, from product development to communications to event management and advertising. This course will give you an understanding of the role of the marketing function within a successful business.

Become a marketing leader. Learn how to integrate business and marketing fundamentals with advanced applications of technical, analytically, problem–solving, critical thinking and leadership skills. These skills are developed through the use of innovative and applied delivery techniques such as problem–based learning, real–life projects and case study analysis.